Fusion Energy
For my senior project at Eastern Connecticut State University, I created Fusion Energy, a conceptual energy drink brand. The project included designing packaging and promotional materials inspired by iconic brands like Gatorade, Nike, and Bang Energy. The goal was to target young athletes seeking a variety of fun flavors and caffeine levels while providing essential minerals to aid recovery after intense workouts. To capture this youthful, energetic audience, I chose a bright and bold color palette that conveys vitality and grabs attention.
